Forschungsinstitut
Müller & Associati srl
Via Alvise Cadamosto, 6
IT-20129 Milano
Tel:
+39 02 367 363 21
Fax:
+39 02 367 363 20
Leistungsprofil
 
Dienstleistung
  • Qualitative Marktforschung
  • Quantitative Marktforschung
  • Desk Research
  • Online-Befragungen
  • Mobile-Befragungen
  • CAPI
  • CATI
  • Expertengespräche
  • Gruppendiskussionen
  • Tiefeninterviews
  • Panels
  • Omnibusbefragungen
  • Software
  • Sonstiges
Studioleistung
  • Eigenes Teststudio
  • Studiovermietung
  • Testplätze
  • Gruppendiskussionsräume
  • Einwegspiegel
  • Separate Beobachtungsräume
  • Dolmetscheranlage
  • Eye Tracking
  • Videoaufzeichnung
  • Testküchen
  • CATI-Studio
Wirkungsbereich
  • nur Deutschland
  • Europa
  • Afrika
  • Amerika
  • Asien
  • Australien
Unternehmensbeschreibung
Many years' know-how in specifically designed research, both qualitative and quantitative, using a qualified expert fieldwork service.
 
  • Concept test: evaluation, optimization, analysis of the potential market
  • Product test: sensorial analysis, sniff-test, use-test (hut, but, cut)
  • Pre and post test of marketing mix variables: brand, packaging, name, price, communication, promotion, merchandising, co-marketing
  • Customer satisfaction: analysis through mystery client
  • Image evaluations: of brand, of firms, analysis of positioning in the competitive scenario
  • Indication of trend: of the market, of a product, of a brand etc.
  • Evaluations of usage and attitude: analysis of motivations, of experiences, of levels of satisfaction/dissatisfaction
  • Analysis on diversification: studies for market niches, for new markets
  • Studies for international development potential: evaluation of risks and opportunities

Daten und Fakten

Management:
Ulrich Müller
Inhaber/Konzern:
Ulrich Müller
Umsatz:
1.200.000 €
Gründungsjahr:
1998
Mitarbeiteranzahl:
6–9