Forschungsinstitut
Schaefer market research GmbH
Kieler Straße 303a
Postfach 540369
DE-22525 Hamburg
Tel:
+49 40 547349-0
Fax:
+49 40 547349-34
Leistungsprofil
 
Dienstleistung
  • Qualitative Marktforschung
  • Quantitative Marktforschung
  • Desk Research
  • Online-Befragungen
  • Mobile-Befragungen
  • CAPI
  • CATI
  • Expertengespräche
  • Gruppendiskussionen
  • Tiefeninterviews
  • Panels
  • Omnibusbefragungen
  • Software
  • Sonstiges
Studioleistung
  • Eigenes Teststudio
  • Studiovermietung
  • Testplätze
  • Gruppendiskussionsräume
  • Einwegspiegel
  • Separate Beobachtungsräume
  • Dolmetscheranlage
  • Eye Tracking
  • Videoaufzeichnung
  • Testküchen
  • CATI-Studio
Wirkungsbereich
  • nur Deutschland
  • Europa
  • Afrika
  • Amerika
  • Asien
  • Australien
Unternehmensbeschreibung
To provide the basis for fundamental decisions at all levels of product development Schaefer market research GmbH advises
  • domestic & international manufacturers of consumer goods
  • suppliers (of perfumes, packaging etc.)
  • PR and advertising agencies in charge of communications
based on valid and reliable market research data collected worldwide.
 
The full service institute offers
  • Background Research (Habits & Practices Studies, Usage & Attitude Studies, Image Analyses)
  • Concept Research (Idea Screenings, Concept Tests, Portfolio Tests)
  • Product Research (Product, Fragrance & Flavour Tests, Packaging-, Price Trade-off, Shelf-Impact Tests)
  • Advertising Research (Advertising Pre-Tests, Tracking Studies)
  • Pre-(Test)Market Research (Concept & Use Tests, Prognosis Tests)
  • Post-Launch Research (Product Quick Check, Performance Tracking, Brand Trend Monitor)
Most surveys are conducted online or by mail in the Schaefer research panel, comprising 55,000 households.

Schaefer market research GmbH works in close collaboration with
  • CLT studios in Hamburg and elsewhere
  • external experts for conducting face-to-face, telephone interviews or qualitative surveys.
For international research, it draws on a close network of experienced partner agencies (Europe, US, Latin America, Africa and Asia), all of which work in accordance with the institute’s high quality standards.
Keywords
  • Produkttests

Daten und Fakten

Management:
Felix Schaefer
Inhaber/Konzern:
Felix Schaefer
Umsatz:
4.000.000 €
Gründungsjahr:
1964
Mitarbeiteranzahl:
20-49

Ansprechpartner

Felix Schaefer
Geschäftsführer
Tel.:
+49 40 547349-0
Persönliche Verbandsmitgliedschaften:
ADM, BVM, ESOMAR, SEPAWA