Forschungsinstitut
B2B International GmbH
A Merkle Company
Johannstraße 37
DE-40476 Düsseldorf
Tel.:
+49 211 385 429 320
Leistungsprofil
Dienstleistung
  • Qualitative Marktforschung
  • Quantitative Marktforschung
  • Desk Research
  • Online-Befragungen
  • Mobile-Befragungen
  • CAPI
  • CATI
  • Expertengespräche
  • Gruppendiskussionen
  • Tiefeninterviews
  • Panels
  • Omnibusbefragungen
  • Software
  • Sonstiges
Studioleistung
  • Eigenes Teststudio
  • Studiovermietung
  • Testplätze
  • Gruppendiskussionsräume
  • Einwegspiegel
  • Separate Beobachtungsräume
  • Dolmetscheranlage
  • Eye Tracking
  • Videoaufzeichnung
  • Testküchen
  • CATI-Studio
Wirkungsbereich
  • nur Deutschland
  • Europa
  • Afrika
  • Amerika
  • Asien
  • Australien
Unternehmensbeschreibung
B2B International is the largest specialist business to business market research agency in the world.
 
It has offices covering Europe, North America and Asia and specializes in developing bespoke market research solutions for global clients, including 600 of the world’s largest 1,500 companies among its client base.

Their services include qualitative (focus groups; depth interviews; e-focus groups) and quantitative (telephone - CATI; paper; e-surveys) techniques.

Their areas of specialization include: acquisition research, advertising research, branding research, competitive intelligence, customer loyalty/ satisfaction, employee satisfaction, market assessment, market entry, market tracking, pricing strategy, product development, segmentation and research for content marketing.
 
They can therefore help you solve many business challenges including; building a strong brand, improving customer experience and loyalty, testing new product and service concepts, and understanding market sizes and new market opportunities.

B2B International have also now opened a new office in Munich: Leopoldstraße 150, 80804 Munich, Germany
 
Keywords
  • Ad-hoc-Marktforschung
  • B2B Customer Experience
  • B2B Kundenzufriedenheit
  • B2B Marktforschung
  • B2B Produktentwicklung
  • B2B Segmentierung
  • Bauwesen & Handwerk
  • Branding Research
  • Energie & Versorgung
  • Internationale Marktforschung
  • IT, Telekommunikation & Technologie
  • Lebensmittelindustrie
  • Marktpotenzial ermitteln
  • Papier, Druck & Verpackung
  • Pharma, Healthcare & Chemie
  • Wettbewerbsanalysen

Daten und Fakten

Management:
Nick Hague, Matthew Harrison, Claudia Knod
Inhaber/Konzern:
Merkle, Dentsu Aegis Network
Gründungsjahr:
1998
Mitarbeiteranzahl:
50-99
Verbandsmitgliedschaften des Unternehmens:
ADM, BVM, ESOMAR, MRS, Insight Association, AMA, CASRO, AQR, BMA

Ansprechpartner

Claudia Knod
General Manager Germany
Tel.:
+49 211 385 429 320
Persönliche Verbandsmitgliedschaften:
BVM, ADM, ESOMAR
Kurzprofil:
Claudia Knod ist General Manager Germany bei B2B International. Zuvor war sie u. a. Managing Director Germany/Partner bei der NORM Research & Consulting GmbH.
Matthew Harrison
CEO
Tel.:
+44 161 440 6000
Persönliche Verbandsmitgliedschaften:
ESOMAR, SCIP, BMA, Insight Association
Kurzprofil:
Matthew graduated from the University of Bath with a degree in International Management with French. As a Director of B2B International and having worked out of our UK, US and China offices, Matt has over 16 years experience of business-to-business research and intelligence on a worldwide basis. Playing a leading role in international projects, Matt can count among his clients companies the likes of Shell, PwC, HSBC and ITT.